We had a fantastic turnout for our Bat-Oberfest release party on Friday, October 27th. Click here to learn more about our Bat-Oberfest lager and how a portion of proceeds will benefit bats in Wisconsin!
The Brewer Magazine
Tips For How Your Brewery Can Be More Community-Focused
by Jon Sicotte on October 18, 2017
Connecting to the people in your community can be a vital piece to achieving growth and consumers. Sure, the liquid can be great, but in today’s local business culture, public outreach is just as key.
“Any business that benefits from the citizens of that surrounding community as well as receives the support of the other businesses and city associations around them should always be grateful,” said Ashley Kinart, the Brewmaster for Middleton, Wisconsin’s Capital Brewery. “Manufacturing plants and businesses based around the sales of alcoholic beverages aren’t always supported by 100 percent of the population for a wide variety reasons, so not only keeping positive interactions, but also giving back to the community is very important.”
She added that breweries can also serve as a gathering space for community functions, so being part of the planning or the initiator of community happenings is a great way to establish a prominent place in the community.
In Roanoke, Virginia, Soaring Ridge Craft Brewers does several regularly occurring events including Big Lick SOUP — a micro grant project where community groups pitch an idea in need of funding to members of the community.
“Those members vote on the project they would like to support all done over a free community meal,” said Soaring Ridge Operations and Sales Manager Claire Ainsworth. “We also host monthly fundraisers for the Science Museum, called STEM Tavern and for the local animal shelters called Pups & Pints.”
Ainsworth said the brewery is owned and operated by people who genuinely love the Roanoke area. “The owners all grew up here and want the Roanoke region to be a thriving community,” she said. “Our line of thinking when we work to set up and be apart of community fundraisers is simple: we need to support the people who support us. That means we give back to the community every chance we get.”
In Idaho, Payette Brewing is actively involved in helping its Boise community when and where they can.
Every Monday evening at the brewery, they host Kegs4Kause, which is a unique, recurring event as a means to give back to the community.
“Every Monday evening, 50 percent of proceeds from beer sales in the taproom are donated to a featured Idaho non-profit,” said Paige Coyle. “Organizations apply through our website, and go through a selection process. We encourage all selected non-profits to make the most of it by inviting friends, family and promoting their night in the community. We spread the word of our Kegs4Kause program throughout the year, then each Monday we feature the specific organization.
“It has become one of our favorite and fulfilling programs at the brewery. We like to help our community and support those who do the same.”
We were recently featured on Wisconsin Real Estate, one of the top sites for Middleton, WI Real Estate. Check out the article at Introducing Middleton’s Backyard Brewery, Brewing Craft Beers for 30 Years.
97 • Capital Brewery (WI) Fishin’ In The Dark. Platinum Medal http://www.tastings.com/scout_beer.lasso?id=213300
92 • Capital Brewery (WI) Garten Bräu Dark Lager. Gold Medal http://tastings.com/scout_beer.lasso?id=213298
94 • Capital Brewery (WI) Autumnal Fire. Gold Medal http://tastings.com/scout_beer.lasso?id=213299
94 • Capital Brewery (WI) Oktoberfest. Gold Medal http://tastings.com/scout_beer.lasso?id=213301
94 • Capital Brewery (WI) Winter Skâl. Gold Medal http://tastings.com/scout_beer.lasso?id=213303
89 • Capital Brewery (WI) Garten Bräu Pilsner. Silver Medal http://tastings.com/scout_beer.lasso?id=213295
88 • Capital Brewery (WI) Wisconsin Amber Lager. Silver Medal http://tastings.com/scout_beer.lasso?id=213296
87 • Capital Brewery (WI) Lake House Lager. Silver Medal http://tastings.com/scout_beer.lasso?id=213297
88 • Capital Brewery (WI) Supper Club. Silver Medal http://tastings.com/scout_beer.lasso?id=213302
By Amber Noggle
Posted: Oct 30, 2015 10:56 PM CDTUpdated: Nov 14, 2015 10:56 PM CST
MIDDLETON (WKOW) — Capital Brewery in Middleton got into the Halloween spirit, while supporting conservation.
It hosted a costume party Friday to raise awareness and money toward efforts to save the bat population.
Millions of bats around the country have died from white-nose syndrome, a disease that’s also been found in Wisconsin.
“They’re a very important species, they’re shown to be hugely valuable to the agriculture industry because they eat so many insects every night ,” says bat researcher Ben Stading.
Capital Brewery even brewed up a special beer, called Bat-oberfest.
A portion of the proceeds from the sale will go toward the Wisconsin Bat Conservation Fund.